This acceleration is thanks, in large part, to Chinese consumers, whose domination of market demand continues to grow. China currently accounts for 31% of total demand, but this figure should increase to 34% by 2020, with more than 60% spending outside of China. This has also been decisive, in addition to the return of European consumers, who account for 19% of the market, according to Deutsche Bank’s study. Luxury consumers have been tempted by more attractive products and standardized prices. Geographically, major spending on luxury products occurs in Europe (33%), followed by the Americas (32%) and China (13%). 

Furthermore, more than half of demand is generated by tourism, a real market driver, with region-dependent variations: 58% in Europe, 55% in Asia, more than 20% in th…